I’ve always been interested in fashion – ever since my preschool days playing with Barbie dolls.

Now that I’m an adult, I want to make more informed decisions about where I shop and what I buy and cast a more critical eye over fashion marketing and the messages it sends. I hope this blog helps you to do that, too.

‘Fashion Matters’ is a play on words.

In the simplest sense : this blog discusses topics (news stories) related to fashion.

In the other sense: the stories I focus on relate to bigger issues that affect us all, whether we love fashion, hate it or we’re somewhere in between.

We are all participants in the global multi billion dollar business that is fashion. 

I hope through this blog we can all learn more about fashion as a business selling a product and about the ethical issues involved in the design, manufacturing and marketing of that product.